Social Optimization
Find keyword opportunities and content gaps across Reddit, Quora, and YouTube — discover where your audience is asking questions and what topics are trending.
How to open
From the left sidebar, go to Social → Social Optimization.
How to use
- Select your source: Project (use your connected domain) or Manual Entry.
- Choose your domain from the dropdown.
- Select a platform tab — Reddit, Quora, or YouTube.
- View keyword and content gap data for that platform.
Platform tabs
| Platform | What it shows |
|---|---|
| Reddit threads and keywords where your niche topics are discussed | |
| Quora | Questions people are asking on Quora related to your topics |
| YouTube | Video topics and keywords trending on YouTube in your niche |
Data views
| View | Description |
|---|---|
| Raw Data | Full row-level data per keyword/thread |
| Aggregated Data | Aggregated totals per keyword across all sources |
Filters
Filter results by:
- Keyword — search for specific terms
- Volume — filter by search volume
- Rank Gap — filter by gap between your ranking and top results
- + Add filter — additional custom filters
Click Export to download results as CSV.
How to use the insights
Find keywords where Reddit or Quora discussions rank on Google but your website does not. Create content that directly answers these questions to capture organic traffic from social platforms.
tip
Search for your main keywords on Reddit — if threads rank on Google page 1, creating a well-structured blog post or landing page on that topic can outrank the Reddit thread.