Search Analytics
Track your website's search performance with data from Google Search Console — including index status, search queries, impressions, clicks, and content gaps.
Overview
The Search Analytics dashboard in SearchVector pulls data from your connected Google Search Console account and presents it in a clear, actionable format. You can track how your website is performing in Google Search, understand which queries are driving traffic, and identify pages that need improvement.
Search Analytics requires a connected Google Search Console account. See Connect Google Search Console to get started.
Core metrics
Impressions
The number of times any URL from your site appeared in Google Search results. An impression is counted each time a result is shown, whether or not the user clicks it.
Clicks
The number of times a user clicked through from Google Search to your website.
Click-through rate (CTR)
The percentage of impressions that resulted in a click.
CTR = (Clicks ÷ Impressions) × 100
A low CTR on a high-impression keyword often signals that your title tag or meta description needs improvement.
Average position
The average ranking position of your pages for a given query. A position of 1 means your page appeared first; a position of 10 means it appeared last on the first page.
What you can analyze
Search queries
See all the keywords users typed into Google before landing on your website. For each query, you get impressions, clicks, CTR, and average position.
Use this data to:
- Find queries where you rank well but have a low CTR (improve your title/description).
- Discover queries you didn't know were sending traffic.
- Identify high-impression queries where you rank poorly (optimization opportunity).
Page performance
See performance broken down by individual page URL. This shows you which pages get the most clicks and impressions, and which pages are underperforming relative to their ranking positions.
Index status
Track how many of your pages are indexed by Google. A drop in indexed pages may indicate a crawling or indexing issue that needs investigation.
Content gaps
SearchVector identifies queries where your website has impressions but very few clicks — meaning Google is showing your page, but users aren't clicking through. These are high-priority optimization opportunities.
Filtering and date ranges
You can filter Search Analytics data by:
| Filter | Options |
|---|---|
| Date range | Last 7 days, 28 days, 3 months, 6 months, 12 months, or custom |
| Search type | Web, Image, Video |
| Country | Filter by specific country |
| Device | Desktop, Mobile, Tablet |
| Page | Filter by a specific URL or URL pattern |
| Query | Filter by a specific keyword or phrase |
Interpreting the data
Low CTR on high-impression pages
If a page has many impressions but a low CTR (below 2–3% for most positions), the title tag or meta description may not be compelling enough to drive clicks. Use the Title & Meta Checker to identify improvements.
High position but low impressions
If a page ranks well (average position 1–5) but gets very few impressions, the keyword may have low search volume — or the page may be indexed but not appearing for as many relevant queries as it could.
Sudden drops in clicks or impressions
A sudden drop may indicate:
- A manual action from Google (check Google Search Console for messages).
- A recent algorithm update affecting your site.
- Technical issues like pages being accidentally blocked.
Compare performance week-over-week rather than day-by-day. Daily fluctuations are normal. Consistent trends over 2–4 weeks are more meaningful.
Exporting data
- Download a CSV of all query or page data for reporting.
- Use Scheduled reports to receive automated email summaries.
- Connect SearchVector's API to pull data into your own analytics tools.